The goal of marketing has always been to promote and sell products and services, but our ways of doing so has changed with the times. Imagine going back to a time of no social media and internet where there was simply word of mouth to sell your business. Technology has changed our world in every way imaginable. You can see technology in marketing as far back as the 1700s after the invention of the printing press. Radio ads started in the 1920s and the world's first television advertisement was seen on American screens in 1941. By the 1950s television advertising had topped the advertising sales. The much hated telemarketing tactic started in the 1970s and regulations started to come about for the advertising industry. The first mobile phones came along in 1973. In the 1980s the first commercially available personal computer was launched and it opened an entirely new world of possibilities. This advancement lead to an increase in print advertising as well. The 1980s gave us the start of the home shopping networks and infomercials. The 1990s brought us the world wide web in '91, email and our first instance of spam in 1994. Throughout the '90s mobile phones became more popular and the internet became a big tool for marketing. Search engines started in '95 with Google launching in 1998. The search algorithms becoming more advanced has lead to new ways of communicating and selling. Blogging started in 1999 and by the year 2006 there were already 50 million blogs existing and it is becoming more and more popular everyday. Blogging is a great way for people to market their business and promote themselves. Social media began in 2003 and Facebook came along in 2004. Social media gives the consumer more voice than ever before and marketers and advertisers the opportunity to reach a huge audience. With all of our avenues of communicating, email still seems to be the most popular avenue of marketing and technology with all of our mobile devices on hand at any given time. Technology is how we see what consumers are viewing and what they are buying. It allows us so many channels to reach our target market and allows us to do our marketing, public relations, and advertising for ourselves. To sum it up technology is unescapable and it is very important to keep up so that we do not lose opportunities to reach customers and even save ourselves money by reducing business costs.
Sunday, September 3, 2017
Marketing Changes and Technology
The goal of marketing has always been to promote and sell products and services, but our ways of doing so has changed with the times. Imagine going back to a time of no social media and internet where there was simply word of mouth to sell your business. Technology has changed our world in every way imaginable. You can see technology in marketing as far back as the 1700s after the invention of the printing press. Radio ads started in the 1920s and the world's first television advertisement was seen on American screens in 1941. By the 1950s television advertising had topped the advertising sales. The much hated telemarketing tactic started in the 1970s and regulations started to come about for the advertising industry. The first mobile phones came along in 1973. In the 1980s the first commercially available personal computer was launched and it opened an entirely new world of possibilities. This advancement lead to an increase in print advertising as well. The 1980s gave us the start of the home shopping networks and infomercials. The 1990s brought us the world wide web in '91, email and our first instance of spam in 1994. Throughout the '90s mobile phones became more popular and the internet became a big tool for marketing. Search engines started in '95 with Google launching in 1998. The search algorithms becoming more advanced has lead to new ways of communicating and selling. Blogging started in 1999 and by the year 2006 there were already 50 million blogs existing and it is becoming more and more popular everyday. Blogging is a great way for people to market their business and promote themselves. Social media began in 2003 and Facebook came along in 2004. Social media gives the consumer more voice than ever before and marketers and advertisers the opportunity to reach a huge audience. With all of our avenues of communicating, email still seems to be the most popular avenue of marketing and technology with all of our mobile devices on hand at any given time. Technology is how we see what consumers are viewing and what they are buying. It allows us so many channels to reach our target market and allows us to do our marketing, public relations, and advertising for ourselves. To sum it up technology is unescapable and it is very important to keep up so that we do not lose opportunities to reach customers and even save ourselves money by reducing business costs.
The goal of marketing has always been to promote and sell products and services, but our ways of doing so has changed with the times. Imagine going back to a time of no social media and internet where there was simply word of mouth to sell your business. Technology has changed our world in every way imaginable. You can see technology in marketing as far back as the 1700s after the invention of the printing press. Radio ads started in the 1920s and the world's first television advertisement was seen on American screens in 1941. By the 1950s television advertising had topped the advertising sales. The much hated telemarketing tactic started in the 1970s and regulations started to come about for the advertising industry. The first mobile phones came along in 1973. In the 1980s the first commercially available personal computer was launched and it opened an entirely new world of possibilities. This advancement lead to an increase in print advertising as well. The 1980s gave us the start of the home shopping networks and infomercials. The 1990s brought us the world wide web in '91, email and our first instance of spam in 1994. Throughout the '90s mobile phones became more popular and the internet became a big tool for marketing. Search engines started in '95 with Google launching in 1998. The search algorithms becoming more advanced has lead to new ways of communicating and selling. Blogging started in 1999 and by the year 2006 there were already 50 million blogs existing and it is becoming more and more popular everyday. Blogging is a great way for people to market their business and promote themselves. Social media began in 2003 and Facebook came along in 2004. Social media gives the consumer more voice than ever before and marketers and advertisers the opportunity to reach a huge audience. With all of our avenues of communicating, email still seems to be the most popular avenue of marketing and technology with all of our mobile devices on hand at any given time. Technology is how we see what consumers are viewing and what they are buying. It allows us so many channels to reach our target market and allows us to do our marketing, public relations, and advertising for ourselves. To sum it up technology is unescapable and it is very important to keep up so that we do not lose opportunities to reach customers and even save ourselves money by reducing business costs.
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