Guerrilla Marketing

Guerrilla marketing is unconventional, low cost tactics with the goal of gaining maximum exposure for a product or service. This term originated with marketer Jay Levinson in 1984. Levinson thought that campaigns really needed to be clever, shocking, out there, unique, or even outrageous. Big companies sometimes use these techniques but with their larger budget they may not be truly considered guerrilla marketing. This type of marketing targets public places that have a lot of traffic and people access. According to creativeguerrillamarketing.com, some easy guerrilla marketing ideas include:

• money stamping
• sticky notes
• guest blogging
• business cards
• bumper stickers
• temporary tattoos
• t-shirts
• outdoor signs
• circulars
• newspapers
• magazines
• postcard mailing
• give aways