Live Streaming and the Entrepreneur
Marketing is the area where entrepreneurs define their unique identity for themselves. It allows them to create an image in the mind of the customer. There are some features that entrepreneurs have in common such as being innovative, risk taking, and being proactive. Technology allows entrepreneurs new innovative ways to grab attention for their products or services on a very broad range. Live streaming is a new way that entrepreneurs are using this technology to go right into their customers homes from anywhere. Trades people can use this to allow their customers to watch them as they are crafting something live, and they can purchase it while it is being created. Many crafters are streaming to draw attention and interest to their goods and create a following and relationship with customers with whom they can communicate with during their stream. Entrepreneurs are using this to bring awareness to new products that have come out and to demonstrate how well they work. Streaming is also becoming a convenient training tool for employees. Social media has became so accelerated, and people want to get their information right now, so we are seeing this trend gaining more popularity.
