Can Small Business Have Competitive Advantages

Can Small Business Have Competitive Advantages

Is there any competitive advantages in being a small business or home-based business? A competitive advantage is defined as the advantage that a company or business has over the competition to get more sales and customers. There are several benefits that a small business may have over a large business or corporation. There is a personal touch to a small business that a larger one just does not have. The contact your business has with customers is more personal, easier, and more accessible. Most small business are not going to have a long list of keypad options you have to go through before you can speak with an actual person. When you communicate with the business you are speaking with the owner or employee and not just a call service. Small businesses may offer less services or products than a larger one but those options can be more specialized, offering the image of quality over quantity. Small business can make their choices much easier and faster. If a small business owner decides that they need to implement something that is going to benefit their business, they do not have to have the same agreements and permissions as larger businesses or corporations do. Being a small business is a competitive advantage.